Carrie Mah

A Product Design Leader building high-autonomy teams using a coaching-first leadership style

Backed by a Computer Science foundation, 10+ years shipping B2B platforms across global markets, and 6+ years building high-autonomy design teams that turn complex regulatory workflows into measurable business growth.

Portrait of Carrie Mah, Product Design Leader

Some fun facts about me:

Calgary is my current home, but I lived in Montreal for 1 year and travelled to 18+ countries so far!

I repurpose stickers, business cards, receipts, and branded paper goods to make "junk journal" spreads!

Currently Staff Product Designer & Design Manager @ Fortis Games

I lead platform product design, design operations, and people management.

My leadership style

Great products come from healthy teams: I lead with empathy, coach through radical candor, and focus relentlessly on business impact.

My design philosophy

The Design Squiggle illustrating the progression from uncertainty and research patterns to clarity in product design

Products shaped by a leadership style with purpose, people and process:

Scaling Global Compliance SDKs & Accelerating Platform Delivery

Shipped localized compliance tools across NA, EU, APAC, and LATAM while cutting release cycles from 4 months down to 1–2 months.

  • 4mo → 1–2mo delivery velocity
  • Localized across 4 global jurisdictions (GDPR, Age Assurance, ECEA)
  • Unblocked 3+ game launches, reducing legal bottleneck
  • Coached Intermediate Designer to senior autonomy
Compliance SDK user flows, configuration panels, and verification screens for Fortis Games

Modernizing an Enterprise B2B Platform with a 3-Year Strategic Vision

Synthesized 40+ customer interviews and facilitated executive design thinking workshops to architect a scalable design system and 3-year product roadmap.

  • 40+ qualitative customer discovery interviews
  • 3-year product roadmap secured executive buy-in
  • Scalable enterprise design system and 5 core feature tracks
  • Dual-Track Agile with cross-functional product triads
Enterprise B2B web platform redesign interface and design system component library for Nutrien

Kind words from collaborators

Carrie excels as a mentor, guiding junior designers with both technical advice and support, helping them grow professionally. Her combination of creativity, leadership, and organizational skills makes her an asset to any team.

Alison H. · Manager
Product Designer Manager @ ATB Financial

Carrie [is] one of the most reliable and respected members of the team. Carrie's leadership shows her ability to guide the team and cross-functional alignment with maturity and empathy.

Susan C. · Manager
Director of Product Design @ Fortis Games

I would not be the designer that I am today, if it weren't for Carrie. She inspires others with her natural leadership and sense of curiosity.

Carrie was always ready to provide feedback and guidance, as well as being on-top of deliverables.

Gia L. · Team Member
Product Designer @ ATB Financial

Carrie is an amazing and inspiring leader in design. Carrie's ability to see the whole project from concept to completion and the way she responded to competing needs turned the project into a stress-free collaborative process.

Anna K. · Client
Manager @ Southern Alberta Institute of Technology

Carrie does an awesome job at creating an inclusive environment, ideating new initiatives to evolve our practice, and giving kudos/appreciation to others. She's definitely that person on the team that makes everyone feel valued, heard, and included.

Nicole H. · Team Member
Senior Managing Consultant @ IBM iX

Carrie is an amazing teacher. Carrie's enthusiasm, smile, and humor was super motivating. She made projects very fun to work on, and it never felt like a burden.

Allison DC · Team Member
Managing Consultant & Team Lead, IBM & Bee Green Canada (2021)

I got to know Carrie as a super transparent, insightful, and empathetic mentor. She listens carefully to my needs before she unreservedly provides actionable, insightful feedback and advices. I walk away from our session with clarity on goals and plans.

Joyce L. · Mentee
Product Designer @ Google

I hired Carrie to deliver a pitch workshop for my business accelerator program. The participants were highly engaged and expressed a significantly higher degree of confidence in their ability to pitch after the session.

Ryan C. · Client
Digital Entertainment Accelerator Lead @ Bow Valley College

During the development of my presentation on Leveraging LinkedIn, Carrie was an outstanding sounding board, offering great feedback, creative ideas, and perspective that genuinely strengthened my thinking and the final result.

Ian M. · Executive Sponsor & Mentor
Business & Innovation Leader @ KPMG Canada

My experience

Staff Product Designer & Design Manager

Fortis Games Apr 2024 - Present

Leading platform product design, design operations, and people management across global compliance SDKs, internal developer tools, web platforms, and mobile game ecosystems globally.

Founder, Facilitator & Principal Experience Design Consultant

Carrie M Designs Oct 2022 - Present

Helping clients streamline design operations, product strategy, corporate event experiences, and workshops on pitching and burnout recovery through analog play.

Senior Product Designer

ATB Financial Oct 2023 - Apr 2024

Trained junior to senior designers on user interview facilitation, usability testing, and journey map design while launching credit card management for 680k+ users across web, iOS, and Android.

Senior Product Designer

Clearco Nov 2021 - June 2022

Designed EU-compliant user flows, generating a projected 3.9M+ in expansion revenue and led the end-to-end onboarding redesign, driving an estimated 2.5M+ in annual revenue.

Senior Product Designer

Metrio Apr 2021 - Jul 2021

Shaped product vision and customer insights for an enterprise sustainability SaaS platform by leading qualitative user research and product discovery, directly supporting product positioning that contributed to a successful acquisition by Nasdaq.

Customer Experience Design Consultant

IBM iX Apr 2019 - Mar 2021

Led an internal marketing design team of 10 junior designers. Built a Canada-wide community for 20 CXD consultants. Taught visual design workshops to 100+ IBMers, earning a 4.8/5 rating.

Earlier experiences

Product Designer

ATB Financial
Jan 2018 - Jan 2019

Instructor

STEM Learning Lab (acq. Coded Minds)
Sep 2017 - Dec 2017

Product Designer

H&R Block Canada
May 2016 - Aug 2017

HCI Research Assistant

University of Calgary, Innovations in Visualization, Interactions Lab
Aug 2015 - Apr 2016

Front-end Web Developer

Critical Mass
May 2015 - Aug 2015

Software Developer

Nureva
May 2014 - Aug 2014

HCI Research Assistant

University of Calgary, Innovations in Visualization, Interactions Lab
May 2013 - May 2014